Digital Marketing Workshop (2 Days)

This  2- Day workshop on Digital Marketing focuses on providing knowledge and information about the essential concepts, creativity, tools and advanced platforms used in Digital Marketing. This workshop aims to equip the participant to tap the potential market by harnessing the huge data explosion and reach the target group efficiently.  The Digital Workshop is conducted by Mr Gokul Alex , UST Global. The workshop covers the following in its sessions :-

Session 1: Essential Concepts

  • Foundations of Digital Marketing
  • Digital Marketing channels
  • Digital Marketing concepts
  • Marketing Analytics & Optimization
  • Marketing Campaigns & Advertising
  • Digital Marketing Strategy & Planning
  • Marketing Segmentation & Targeting
  • Inbound and Outbound marketing
  • Content & Search Marketing
  • Marketing and Lead Generation
  • Contextual Advertising
  • Behavioral Advertising
  • Targeted Advertising

Session 2: Essential Creativity 

  • Art of Discovering
  • Art of Blogging
  • Art of Networking
  • Art of Listening
  • Art of Telling
  • Art of Remembering
  • Art of Marking
  • Art of Designing
  • Art of Measuring
  • Art of Analyzing
  • Art of Learning

Session 3: Essential Tools

  • WordPress & Blogger
  • Tumblr and Neum0s
  • Twitter Ads
  • LinkedIn Ads
  • Facebook Ads
  • Instagram Ads
  • Content Marketing:  Canva & Presse
  • Animation Marketing:  Animaker
  • CRM: Charlie
  • Reports:  Simply Measured
  • Lead Generation: HubSpot
  • Video Marketing: YouTube
  • Google + Local and Google Places
  • Email Marketing-

Session 4: Advanced Platforms

  • Being a Thought Leader
  • Being a Brand Advocate
  • Being a Social Networker
  • Being a Market Maker
  • Being a Digital Native
  • Being a Customer Champion
  • About Me and Brand Yourself
  • AI and Digital Marketing
  • AR and Digital Marketing
  • Emotional Marketing Basics
  • Social Listening Tools: Sprinkler and Sprout Social
  • Social Automation Tools: Buffer, IFTTT, Crowdfire
  • Social Authoring Tools: Medium, LinkedIn
  • Social Advocacy Platforms: Klout and Kred
  • Integrating Digital Marketing with Traditional Marketing


Building Innovation Ecosystems | Connecting Creative Communities | Exploring Exponential Technologies | Elemental Poet | An Innovation Management and Business Transformation Professional with Deep Digital Enterprise Experience and Fundamental Research Perspective. Designed, Developed and Curated Innovation Labs and Research Groups in various Multinational Corporations. Mentored, Nurtured and Guided various successful and growing business and social...
2-Day Digital Marketing Ticket
1,500.00 1,000.00 + GST
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Two-Day Digital Marketing Ticket

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