Abhi Krishna

Mr. Abhilash Krishna, CEO, Good Methods Global (GMG), a US-based start-up promoted by a young, Kerala-based team, prides in having found a strong footing in the healthcare and wellness market in North America.Home grown Business man, based in Trivandrum, Kerala.

It was recently in the news for having raised an undisclosed sum in Series A funding from Silicon Valley-based Accel Partners, the latters first in a venture promoted by Keralites.

From an enterprise software start-up in the B2B space, GMG has grown into a vertical SaaS company serving large commercial healthcare organisations.

It has developed a Cloud-based practice-management platform for dentistry its first area of focus in the US health and wellness industry.

A diverse set of clients a market-leading insurance company, a marquee venture-capital firm, major enterprise customers and a dozen angel investors in India, Singapore, West Asia and the US to take it to where it is today.

For another, it had picked a prospective customer, sold them the concept and a crude prototype, made them sign a multi-year agreement to be the beta customer, and took a million dollars of capital from them to kick-start the development.

Thats how we started, says Krishna. Thus, GMGs product was born inside a large group practice owned by the largest dental insurance company in the US with a 70 per cent market share.

Even before Accel, we had managed to raise $5 million. We think well be a singular case study in co-creation, where a product gets born inside a live customer environment with highest levels of customer participation, and moulding it as a gold standard for the industry.

The approach defines the work culture at GMG. The DNA is built on customer centricity and continuous learning. In the very first year of their product launch, a significant number of group practices adopted the platform.

What they started out in 2015 as a 15-member team has scaled to 150 in the past two years. It now has 12 people in the US and 150 at Technopark Phase 3 in Thiruvananthapuram.

GMG intends to leverage the 250 members to build a $100-million SaaS company which would be valued at a couple of billion dollars in the next five years.